Why is editing

so important?

Eva's Story


Eva approached the venue, hesitant she felt every emotion running through her like fierce rain.

Eva did not feel nervous, rather so overwhelmed with every happy, sad, earned moment that led to this 30 minutes. This was not so much her day, it was the celebration of her life and those who made it. That was nerve wracking, but in all the best ways.

Eva's Story, dire editing.


Eva approached the venue hesitantshe.


Felt every emotion running through HERlike fierce rain.

Eva did not feel nervous although, so overwhelmed with every happy sad earned moment led to this 30 minutes. This was not so much her day it. Celebration of her life and those who made itas nerve wracking but in all the best ways.

Subtle Edit Big Difference Right?


Your wedding photos no matter how informal how reportage need collating into a visual story. Every story needs a story teller. How the photographer edits those pictures are your punctuation marks, your annotation. You may think this is not important but with visual photos it is EVEN more important. A photographer will shoot around 3,000 images potentially on your day and then edit down to around 500-800 images to tell your story. What they pick is essential to how the story is told.

If this wasn't enough the photographer will decide if your image needs cropping, contrast changing, colour balance correcting. Visual editing of these photographs are like the annotation in the story above. The photographer will often choose what element of the photograph will have your focus by how they edit it. For example they may darken the colours around you or lighten you to ensure you are the main focus of the photo.. These edit's should be subtle, you the subject will never know it has been done. But just because it is subtle does not mean it isn't imperative. A bad or lazy edit is the difference between receiving the visual equivalent of a shopping list rather than a great novel.


I was so lucky to have been educated in photo editing by Celina Dunlop (picture editor for The Economist) at The London School Of Publishing. I could write pages and pages on the emotive use of editing in photos. Some of your most memorable news features? The photos told the story right? More so than the written word. How that photo was taken, then why that photo was chosen, how it was delivered and when, are why it created such emotion in you. Its fascinating and how pictures are composed and edited forms entirely how we receive our view on the world. Strong stuff.